In addition to redesigning my site and trying to finally nail down my brand, I will also be re-evaluating my focus for my business.
Currently I offer design services for three different CMS (content management system) – Blogger, WordPress, and Expression Engine, each with two levels of price points. But that is juggling a lot for someone who so far, is still working full-time 45 miles one-way across town for a corporate company doing a job that isn’t related to web design in the slightest. It’s still a technical job, just not design related.
So, I think I’m going to drop my Blogger design offerings. It was never my original design CMS to begin with. I only learned it to expand my knowledge, particularly if a client came to me and they were steadfast about sticking with Blogger rather than taking up a self-hosted option. So I learned it, but now it’s time to retire it. That’s not to say I won’t ever design for it again, but it won’t be out there in the open as a choice. It will be slotted under “other platforms” on my questionnaires. Kind of like WordPress.com is without saying it ‘out loud’, as it were.
Next, I am going to rethink having multiple price points for the remaining two options, WordPress and Expression Engine, and also how I package Expression Engine in the first place. Currently I have it set so that the license for the software needs to be purchased separately, if the client does not want or cannot use the free version, which can really only be used for personal or non-profit folks and has fewer features than the paid license. Since it is a fairly hefty fee for the license ($299), I am considering wrapping it into the price of my design offering for EE. Then, I may offer a discount on that price for folks who may already have a valid license for it, or can use the free version. I’m still mulling all of that over in my head for now. It may be more of a value-add that way, as my prices for EE design are higher to begin with since more work goes into designing for that CMS compared to WordPress.
Lastly, I need to figure out who I want my clients to be. I started out thinking that would be pretty much anyone who stumbled upon my site and wanted to hire me. But that’s worked out just great. (That is sarcasm. I know, it’s so hard to tell in print). If I can’t pin down who I want my ideal clients to be, there is no way I can focus who I should be targeting my advertising efforts at. So I have that to think on while I do my redesign.
…Which isn’t getting anywhere on its own, so I better scoot off to start that.